TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As here digital engagement shift, rivalry between broadcast station